Transactional selling vs relationship

Relationship vs. Transactional Selling - JPM Partners - Sales Training

transactional selling vs relationship

Transactional selling is a common method of sales in which a sales representative seeks out prospects, develops a relationship and then tries to close a sale. The transactional approach views the client solely as a vehicle for sales, The clock is ticking, and the goal is to sell as many of the featured item as possible. Relationship Selling vs. Transaction Selling. November 11, by Karin Schwartz. If we have said it once, we have said it a thousand times Business is all.

But how do you know which one you're doing?

Relationship Marketing vs. Transactional Marketing | Your Business

Watch this video to find out. Today I want to talk to you about the difference between Relationship Selling vs. And referrals mean less work for you.

transactional selling vs relationship

This might be a lot more difficult than it sounds because of all the tapes we have going on in our heads. For instance, were you ever told as a child not to talk to strangers? These are all things that might be holding you back from developing relationships with your clients immediately and genuinely caring about them.

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They are going to get a feeling about that from you just sitting across from you feeling your energy. So, we all do this. And they only have one question.

transactional selling vs relationship

Why are you here? Are you here to make a sale?

transactional selling vs relationship

Are you here to increase your revenue? Are you here to make money? Or, are you here to help me?

14 Relationship Selling vs Traditional Methods

Often impersonal, the approach is a quick professional exchange — it may not even include personal contact. In fact, in most cases for us, interaction might only be digital without a single phone call being placed.

Relationship Selling vs. Transaction Selling

The online world has opened up myriad opportunities for businesses to succeed that focus solely on transactional sales. Transactional is a great fit for Millennials and their much sought after dollars.

According to Forbes, There are 80 million millennials in America alone, representing nearly a quarter of the entire US population.

There are some things to consider when targeting this group, and they happen to favor the transactional sale.

transactional selling vs relationship

First, Millennials are not as influenced by advertising. However, they are influenced by the online research, blogs and reviews they read before buying.

transactional selling vs relationship

And perhaps most importantly — they like their services quick and easy the fewer clicks the betterplaying into the sweet spot of the transactional sales driven business model.

The transactional customer favors a quicker and faster decision-making process. They expect an instant response from vendors, and they demand quick delivery.

Relationship Selling vs. Transaction Selling | Springboard

Thanks to our proprietary software, customers can quickly and easily create and pay for a label order — literally within minutes. And they can have their labels printed, converted and shipped the very same day. Transactional business, however, has its limitations and drawbacks. Business can be sporadic and harder to predict, and customers will go elsewhere on a whim. Some will go with a competitor simply to save a few dollars.

At the other end of the sales spectrum is the relationship-driven sales model. The relationship sale is slow to start.

Relationship vs. Transactional Selling

It could take several phone calls and emails just to set up a face-to-face meeting. Think multiple meetings, dinners, golf, phone calls, and salespeople getting to know customers on a personal level. Here, nobody is sitting behind a website, online chat, or email address.