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Initial sales were disappointing, but demand soon increased and the Sierra was Britain's third best-selling car in — its first full year on sale. It was built in Great Britain and Belgium and sold well just about everywhere it went. The three-door Sierra hatchback, mostly sold with only a 1. The original Sierra Cosworth was the last model in the range to feature a three-door hatchback.
The sporty XR2 version was relaunched and power output was increased, as well as receiving the first five-speed gearbox ever fitted to a Fiesta.
Also inFord introduced a new four-door saloon to meet the demands of buyers looking for a booted alternative to the Escort and Sierra hatchbacks and estates. The saloon derived version of the Escort was named as the Orion but was aimed more upmarket car than the Escort with no 1.
It was almost as long as a Sierra, and many saw it as a true replacement for the traditional Cortina. Ford launched another ground-breaking new car in May with the Granada-replacing Ford Scorpio — although the Granada name was retained in the United Kingdom and Ireland — "Scorpio" being used as a sub-brand for the highest specification models.
It was based on a stretched version of Sierra's rear-wheel-drive chassis and was far more modern looking than any other cars in its sector at this time, being similar in appearance to the smaller Sierra. It was also the world's first volume production car to feature anti-lock brakes as standard. A saloon version had joined the range byas had a 2. An updated Escort and Orion appeared in February — often erroneously called the "Mark 4", it featured Scorpio-influenced front-end styling, revised engine options, and an all-new interior.
Ford had proved successful in this sector with faster versions of the Fiesta, Escort, and Sierra. The third generation Fiesta was launched in Marchand the main news of the launch was the long-awaited availability of a five-door version — something that was already available on key rivals like the Austin MetroVauxhall NovaFiat UnoSEAT Ibiza and the Peugeot New to the range were the new 1.
There was also a 1. Upmarket Ghia models were the first versions of the Fiesta to feature items such as electric windows and anti-lock brakes.
For much of the s, the Ford Escort was the most popular model of car in the world, and from to it was the best-selling new car in the UK every year.
Despite a facelift in Marchit was started to look a little dated by the end of the decade in the face of newer rivals like the RoverPeugeotFiat Tipo and Renault Driven by you[ edit ] Ford Escort RS Cosworth The fifth generation Escort was launched in Septemberalong with the Orion saloon, but the motoring public and press gave it mixed views. The car's styling lacked the flair of some rivals, and its driving experience was hardly the last word in excitement.
The standard Escort models were later joined by the RS and RS Cosworth performance versions that attracted a much more positive reaction. The RS nameplate had been abandoned back in and the new version was undoubtedly the best, with its 2. In spite of this, and impressive new models being launched by rival companies Vauxhall and RoverFord were still firmly positioned at the top of the British car sales charts in the early s and sold well in virtually all European countries, expanding into Eastern Europe at the beginning of the s following the collapse of communism.
They even enlisted the help of Brian May to record a new song — Driven by you — which featured in their new TV advertising campaign for the whole Ford range in the UK.
Ford of Europe - Wikipedia
Ford responded to criticism of the Escort's shortcomings in September with a minor facelift which saw the introduction of impressive new 1. The Orion also received similar improvements, only for the name to be shelved a year later and the saloon models absorbed into the Escort range. ForFord introduced a standard driver's airbag on all production models, with many cars also coming with a passenger's airbag as either standard or optional equipment. Finally making the transition to front-wheel drive, the Mondeo came with a strong range of valve Zetec petrol engines as well as a 2.
Hatchback, saloon and estate versions made up the range which won European Car of the Year accolade later the year. On its launch, it was hard to find a better-handling front-wheel drive volume production car in Europe. Another new car launch that year was the Galaxy multi-purpose vehicle, which quickly went straight to the top of the people carrier sales charts. Dagenham[ edit ] Although the Manchester plant was served by the Manchester Ship CanalFord decided that access to a deep water port was required and in a new site was chosen by the River Thames at Dagenhameast of London.
These shares were heavily over-subscribed. There was considerable investing interest from America as US investors had had no previous opportunity of investing in a Henry Ford business.
The new chairman, Sir Percival Perry —had been, and now was again, central to the development of Ford in Europe. Perry's association with Henry Ford dated from when Perry became a shareholder of Ford's first British agency but the very first link between them was earlier, in The two men first met in in Detroit. He raced the company's cars, organised a chain of exclusive dealers and superintended the Trafford Park assembly plant. In Henry Ford chose to run operations from Detroit, Perry was determined to run all European business himself.
Perry resigned in May At the first meeting of shareholders in London on 6 March  Perry reported "during the first three months of our first year we and our associated companies in Europe have delivered upwards of 50, Model 'A' vehicles into the hands of satisfied owners.
The improved Fordson tractor is not yet in production but it is hoped to deliver the first tractors completely manufactured at our Cork works within the next month. This was at the height of the Depression and the Model A was too expensive to tax and run in Britain and very few were sold, only five in the first three months.
This was Ford's first car specifically designed for sale outside North America.
InFord's Cork factory hit an important milestone, producing its 25,th vehicle since becoming an assembly plant in